Adidas United By Summits
AGENCY: SOS
CLIENT: adidas Terrex
MY ROLE:
In celebration of the adidas Terrex United By Summits campaign, SOS concepted, art directed and produced a one day immersive activation in NYC. Adi club members were directed to the first two activation stops with social, print and in app ads where they recieved free exclusive merchandise from a branded mobile truck. The pop up truck then arrived at the main event location with an art installation of 10 foot pyramids representing the Seven Summits, complimentary food give aways and scratcher tickets with the chance to win free Terrex Hiker 2s.