TOYOTA YARIS IA 'PACKAGES' CAMPAIGN

AGENCY: Saatchi & Saatchi LA
CLIENT: Toyota
MY ROLE: Developed a campaign hub and banner ad campaign encouraging users to purchase a Yaris iA 'Package'. Worked in tandem with the content production team to acquire assets from their video shoot to be utilized on the site. Worked closely with a legal and fulfillment partner to ensure all advertised packages (no matter how ridiculous) could be purchased by consumers.