SONY JAMES BOND GAME

AGENCY: Wieden and Kennedy
CLIENT: Sony
PROJECT ROLE: Produced a text based HTML game that could be accessed from any device to promote the tie in between Sony products and the new Skyfall movie. The premise of the game was a british intelligence entrance exam that would determine if the user was fit to serve. we created a chat bot “agent” with thousands of possible responses to interact with the users. The game was pre-seeded to a group of influencers who received audiorecorders that allowed them to unlock the site by playing a specific audio key. The average time spent by players who completed the game was 4 hours and there where over 300k unique visits despite no paid media other then a single Reddit ad.