CKE ROBOT DEATH MARCH

AGENCY: 72 and Sunny
CLIENT: Carl's Jr / Hardees
PROJECT ROLE: Oversaw creation of a facebook application to leverage the large Facebook fan base and increase engagement and awareness around the new hand breaded chicken sandwich. The game mimicked the edgy style popularized by Adult Swim and had bikini clad models defending the CKE store with a “slingkini” against a robot invasion. Users were awarded coupons upon completion of each level, had the chance to win a free sandwich and were incentivised to share the game by sending a coupon to a friend or challenging friends to play and beat their score. Per Google analytics, the average time spent on the game was almost 5 minutes.