adidas World Cup Activation
AGENCY: SOS
CLIENT: adidas
MY ROLE:
adidas partnered with SOS to concept, build, and produce two back-to-back retail activations anchored in the launch of the Federation Home Kits and the TRIONDA Official Match Ball (OMB). SOS developed the creative and built out two full experiences, and delivered weekend-long moments that turned NYC into a preview of global football culture. The activations included design and installation of in-store event branding, design and production of exclusive giveaway and GWP items, engaging soccer influencers, DJs, photo-booth, custom nail bar, custom heat press stations and food vendors. There was also a detailed performance schedule focusing on freelancer performances, crowd interactions and giveaways.