OREO #COOKIETHIS OR #CREME THIS

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AGENCY: Wieden and Kennedy
CLIENT: Oreo
MY ROLE: Produced a full scale Superbowl event production aimed at increasing awareness over the cookie vs creme debate and to launch Oreo’s Instagram profile. The Oreo Superbowl spot pushed users to tag images with #cookiethis or #cremethis for the chance to have their image recreated in cookie or creme. Digital production was on set for the 4 day production and created and monitored the sorting tool that processed all of the hashtag entries. The result was Oreo becoming the fastest growing Instagram account in history.