NIKE FOOTBALL WWC APP CONTENT
AGENCY: AKQA
CLIENT: Nike North America
MY ROLE: Team created a new content franchise ‘Monumental Moments’ to appear in the Nike Football App during the 2015 Women’s World Cup. The posts where created using photoshop brushes and filters (created by Carlos Bernal) to alter iconic images from the past and the current cup and produce a thread with the altered image and a GIF of it’s creation. Following the first post that introduced the franchise, we selected a moment from each USA WWC game and had the images approved, illustrated and composed as posts in time to launch in the app before the next game.