NIKE FREE SHOE LAUNCH

AGENCY: Wieden and Kennedy
CLIENT: Nike Running
PROJECT ROLE: To launch the new Nike Free running shoes a 3 minute music video was shot to debut in its entirety during the American Idol finals. To support the video, we created HPTO and 40k banner ads pushing users to the video posted on the nike brand site and Youtube. We piggy backed off of the broadcast shoot in order to get these unique clips with site lines and positions needing to be exact in order to create the illusion of the two characters talking to each other. Separate audio was also created and i oversaw the editing and completion of the clips. Wallpapers and various static assets where also created to complete the media buy. Media supported a broadcast spot that won two 2012 bronze lions at Cannes.